Nobody reads websites. People read what interests them. Sometimes it's a website.
Showcasing and celebrating websites that nail copywriting. Or by other words, websites that talk like a human, not like a weird corporate robot. Brought to you by Teardwn
Website of the day
Oh Hey Logo
Get a professionally designed logo to stand out from the crowd. Work with Canadian designers. $100 for a custom, unique-to-you logo.

File under: friendly, and straightforward copywriting.



Editor's Picks
Vermont based artisanal potters offer unique one-of-a-kind handmade pottery, décor, candles, lotions, bakeware, gifts and more.

File under: friendly, and straightforward copywriting.



A high limit, low interest rate, no-fee Visa credit card designed to help you manage money and start building credit, even if you have no credit.

File under: friendly, and straightforward copywriting.



A friendly, easily distracted bot designed to keep you company when you just can't fall asleep.

File under: friendly, and straightforward copywriting.



Starry delivers lightning-fast, incredibly reliable, awesome internet service with no gimmicks. Just high speed Internet for only $50 a month. All in.

File under: friendly, and straightforward copywriting.



The most clever, comfortable sofa designed for your ever-changing life and living room.

File under: friendly, and straightforward copywriting.



A better way to create design briefs.

File under: friendly, and straightforward copywriting.



Breather creates modern workspaces you can keep for hours, days or months — all to yourself.

File under: friendly, and straightforward copywriting.



A sneaky 5% – 10% wider adaption of the popular Times New Roman typeface to help reduce your word count (and effort) on page-count deadlines.

File under: friendly, and straightforward copywriting.



10x Faster Collaboration For Designers & Copywriters.

File under: friendly, and straightforward copywriting.



Hipo helps disruptive startups and small businesses create meaningful products and services.

File under: friendly, and straightforward copywriting.



A website, petition and documentary that fights for Europe's last wild rivers.

File under: Informative and helpful copywriting.



Organic, plant-based protein products that support a healthy, happy lifestyle.

File under: friendly, and straightforward copywriting.



Custom clothing, made-to-order.

File under: Copywriting that connects with people.



The top trending styles from your feed to your door. 2 drops every week. All under $100.

File under: Copywriting that connects with people.





Book documenting modernist New Zealand homes by Mary Gaudin

File under: Copywriting that connects with people.




Learn to build robots: Build your very own Mars rover at home !

File under: Informative and helpful copywriting.



Hims is a one-stop shop for men's wellness and personal care providing medical grade solutions for men's hair loss, ED, skin care, and more.

File under: friendly, and straightforward copywriting.



Your garden center online. Easy-care plants delivered to your door, anywhere in the USA. Indoor houseplants and locally-made pots.

File under: friendly, and straightforward copywriting.



Simple one-page plant website with a ton of animations showing off what Webflow can do. Each of the eleven plants is paired with a typeface to express its leafy personality.

File under: friendly, and straightforward copywriting.



Going on vacation and need to let the world know you'll be away? Enter Corona's WOOOHOOO, a digital platform that lets you create animated Out Of Office messages for email and social.

File under: Funny copywriting.



Find cabin rentals and vacation rentals in the NYC, Boston, and Washington DC areas.

File under: friendly, and straightforward copywriting.



Lumin is a simplified tablet + app that helps your elderly loved ones keep in touch with family, friends or carers - through video, text, calling and photo sharing.

File under: Copywriting that connects with people.



Product design studio from sunny London. Kickpush specializes in UI, UX & Branding for mobile, web and VR.

File under: friendly, and straightforward copywriting.



The Nue Co makes supplements from organic foods. Every ingredient is active, every nutrient is absorbed.

File under: friendly, and straightforward copywriting.



Norn gives travelers a sense of home & locals a sense of away.

File under: friendly, and straightforward copywriting.



The Green Conspiracy isn't just a planner; it's a journal, a notebook, and your new step-by-step guidebook to inspire you to grow your own delicious, edible plants in your apartment.

File under: friendly, and straightforward copywriting.



AUrate aspires to break the rules of the status quo and infuse substance into the world of jewelry, both in terms of materials and meaning.

File under: Copywriting that connects with people.



We all get a little overwhelmed from time to time. Care Cards is a set of helpful little tips to keep you on top of your mental well-being.

File under: friendly, and straightforward copywriting.



Emergence is a venture capital firm that invests in early and growth-stage enterprise cloud visionaries.

File under: friendly, and straightforward copywriting.



Hear stories from real LGBT couples and how their lives are affected in states where it's still legal to discriminate.

File under: Informative and helpful copywriting.



Skill up and stand out. Discover how learning to code can impact your career and learn exactly where to start.

File under: friendly, and straightforward copywriting.



The hot, legendary pepper sauce!

File under: friendly, and straightforward copywriting.



Nicaraguan Surf Camp for Women.

File under: friendly, and straightforward copywriting.



Self Care and Period products for people that believe in the power of their choices.

File under: Copywriting that connects with people.



PillPack is a full-service pharmacy that delivers a better, simpler experience for people managing multiple medications.

File under: Informative and helpful copywriting.



Tens sunglasses make the world look happier through a custom filter lens. Designed by photographers in Scotland with a love for rich, warm colors.

File under: friendly, and straightforward copywriting.



Shop inspiring home and garden decor, furniture, and much more.

File under: friendly, and straightforward copywriting.



Thread is helping thousands sharpen up their wardrobe without leaving the house.

File under: Informative and helpful copywriting.



Curve-friendly tops, bottoms and dresses.

File under: Copywriting that connects with people.



Modern shoes for the modern woman: Ballerina flats handcrafted of Italian leather, and designed for the perfect fit.

File under: Copywriting that connects with people.



A direct-to-consumer luxury clothing brand inspired by stripes and lines in all forms.

File under: Copywriting that connects with people.



Forget pinup-y lingerie: Lively is all about "leisurée"—bras, underwear, and swimwear that are both high-style and insanely comfortable.

File under: Copywriting that connects with people.



The world's first SQUEEZABLE metal bottle.

File under: Informative and helpful copywriting.



Business coach for women to increase revenues, position yourself as a thought leader and design your business model for every phase of growth.

File under: Copywriting that connects with people.



Where tiny businesses make big bucks...using the psychology of persuasion.

File under: Copywriting that connects with people.



Tracksmith creates premium performance apparel that celebrates the style and culture of running.

File under: Copywriting that connects with people.


7 weeks of fun, freedom, body love, empowerment, more " no" — and way more YES. Treat yourself to the best damn summer of your life.

File under: Copywriting that connects with people.


Making feel good undies your butt will be proud to wear.

File under: Copywriting that connects with people.


The key to a new set of keys for busy renters.

File under: friendly, and straightforward copywriting.


An independent brand for independent women.

File under: Copywriting that connects with people.


Quirky fashion catalog retailer known for its whimsical product descriptions.

File under: Copywriting that connects with people.


Magazine for Creative Industry Future Thinkers & Doers.

File under: Copywriting that connects with people.


AI for Meetings.

File under: friendly, and straightforward copywriting.


Custom copywriting and content marketing solutions for the outdoor industry.

File under: Copywriting that connects with people.


Littlefund is a gifting and savings platform that makes it easy for family and friends to contribute to your child's goals & dreams; like College, Disneyland, or a new bicycle.

File under: Copywriting that connects with people.


The most dangerous design meetup in Melbourne.

File under: Copywriting that connects with people.


Designed to encapsulate elegance, Ambassador creates watches that span distance and time, and are certain to shift expectations.

File under: friendly, and straightforward copywriting.


The minimal, modular organizer that cuts through the clutter.

File under: friendly, and straightforward copywriting.


Format is a portfolio website builder designed for creatives.

File under: friendly, and straightforward copywriting.


James Daniel. Copywriter, Strategist. You could use a guy like him…

File under: friendly, and straightforward copywriting.


Marie Forleo, named by Oprah as a thought leader for the next generation, shows you practical ways to become the person you most want to be.

File under: Copywriting that connects with people.


A vibrant virtual hub dedicated to the business growth and nourishment of professional creatives!

File under: Informative and helpful copywriting.


Thousands of freelancers and entrepreneurs get actionable advice and other valuable resources from the weekly Unemployable email newsletter.

File under: Informative and helpful copywriting.


Bellhops provides efficient and affordable moving help on your schedule. Book online to get fit and friendly bellhop movers at your service.

File under: friendly, and straightforward copywriting.


With Acorns, it's simple and secure to invest in your future, automatically.

File under: friendly, and straightforward copywriting.


Easy online appointment scheduling. Helping small businesses offer booking and manage their appointments online since 2006.

File under: friendly, and straightforward copywriting.


Copywriter for lady rebelles, trendy tastemakers & spiritual sellers.

File under: Copywriting that connects with people.


Fomo is the world's first social proof marketing platform.

File under: Copywriting that connects with people.


Copywriting Courses for Unconventional Entrepreneurs.

File under: Copywriting that connects with people.


The forward-thinking PR Agency.

File under: friendly, and straightforward copywriting.


Health + Skincare coach for busy women that have hit their 30s and want to have healthy balance without deprivation.

File under: Copywriting that connects with people.


Price Intelligently is a value based pricing strategy platform that helps subscription and SaaS companies get their pricing strategy right with data.

File under: friendly, and straightforward copywriting.



The League is coaching, community and travel for single women who are ready to do single...better. Led by life coach Kira Sabin.

File under: Copywriting that connects with people.


Pinch builds your credit by reporting your rent payments.

File under: friendly, and straightforward copywriting.


Supercharged website feedback. Make your clients happier and your team more productive. Add sticky notes to any web page in 10 seconds.

File under: friendly, and straightforward copywriting.


A simple way to balace shared spending in your relationship.

File under: friendly, and straightforward copywriting.


Brand and website design for femtrepreneurs who want to stand out online & attract their dream clients.

File under: Copywriting that connects with people.


RightMessage works alongside the tools you already use to personalize what your visitors, subscribers, and customers see on your site.

File under: friendly, and straightforward copywriting.


The app that captures all your customer experience data in one powerful, easy-to-use platform.

File under: friendly, and straightforward copywriting.


Plan, structure, organize, track and coordinate your workflow from a single point.

File under: friendly, and straightforward copywriting.


An author, speaker, and artist devoted to living and speaking the wild and honest truth.

File under: Copywriting that connects with people.


Digital strategy for modern entrepreneurs.

File under: Copywriting that connects with people.


Stop copy and pasting. Rumblum is a tool used to destroy admin tasks by generating customised documents with information from almost anywhere.

File under: Copywriting that connects with people.


Professionally made free stock photos matching each other.

File under: friendly, and straightforward copywriting.


We trust our futures with experts everyday. Let's start using blockchain to find the ones who get it right.

File under: friendly, and straightforward copywriting.


Talking Shrimp is: Word help for entrepreneurs, promos for TV.

File under: Copywriting that connects with people.

Anti Cyberbullying Digital Parenting App.

File under: Copywriting that connects with people.

Online whiteboard for remote team collaboration. Visualize, discuss and share.

File under: friendly, and straightforward copywriting.

Experimental mixtapes of the most unreal and creative music on the planet.

File under: friendly, and straightforward copywriting.

Semplice is the first fully customizable portfolio system based on WordPress. Built by designers, for designers.

File under: friendly, and straightforward copywriting.

Unconventional lifestyle & career website for "babes with balls" looking to grow their businesses with fresh, bold ideas.

File under: Copywriting that connects with people.

Squarespace website designer for creative entrepreneurs.

File under: Copywriting that connects with people.

Conversion copywriting service for brands ready to own who they are — the good, the bad, the surprising.

File under: Copywriting that connects with people.

Your website is your best salesperson. Don't let it sound boring. Try Teardwn.
Jenna Kutcher's 5-step system to setting up a photography business so you can work lessand live more.


File under: Copywriting that connects with people.

A workshop for women in creative businesses, teaching on photography, event design, interior design, styling, floral arranging, calligraphy and styled inspiration shoots.

File under: Copywriting that connects with people.

Marketing Strategy For Purpose-Driven Boss Ladies.

File under: Copywriting that connects with people.

Software you help you get ongoing employee feedback and overcome company growing pains.

File under: Copywriting that connects with people.

Beautiful & functional websites for small businesses.

File under: friendly, and straightforward copywriting.

Lifestyle brand. Crisp color, graphic prints and playful sophistication are the hallmarks of Kate Spade New York.

File under: Copywriting that connects with people.

Moving homes in Sydney is stressful enough. Neat handles your end of lease cleaning with their famous bond back guarantee.

File under: friendly, and straightforward copywriting.

Effortless remote user research.

File under: friendly, and straightforward copywriting.

Smoking, takeaways or sun bed addict! - find out how much you could save if you kicked your habits.

File under: Informative and helpful copywriting.

Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle.

File under: Copywriting that connects with people.

Gusto offers fully integrated online HR services: payroll, benefits and everything else.

File under: friendly, and straightforward copywriting.

You make awesome stuff, learn how to write sales copy for it.

File under: Clever copywriting.
Copywriting service for brands that need funny copy.

File under: Funny copywriting.
Britain's top selling 100% organic baby food brand.


File under: Copywriting that connects with people.

A party game for horrible people.


File under: Funny copywriting.
Stunning holiday home situated directly on the beach at Hope Cove South Devon, UK.


File under: Copywriting that connects with people.
Crush your recurring & repetitive tasks.


File under: Copywriting that connects with people.
Cute dresses, Tops, Shoes, Jewelry & Clothing for Women.

File under: Copywriting that connects with people.
A barbershop for women and the LGBTQ community.

File under: Copywriting that connects with people.
Ad agency based in Zurich, Switzerland. Wrong for many, right for a few.

File under: clever copywriting.
FiftyThree builds tools for creativity.

File under: friendly, and straightforward copywriting.
Brandable .com domains for startups. No Hypens. No Numbers. No Bidding. All domains are under $1000 and instantly securable.

File under: friendly, and straightforward copywriting.
Danish design brand, VIPP, is rooted in the manufacture of industrial objects, favoring function over form with a distinct minimalist and timeless aesthetic.

File under: Informative and helpful copywriting.

An obsessively engineered mattress at a shockingly fair price.

File under: friendly, and straightforward copywriting.
A laptop cover with a dry-erase surface, perfect for sketching out ideas and getting your hustle on.

File under: friendly, and straightforward copywriting.
Forked River Brewing Company is dedicated to delivering consistent, flavourful brews made with care.

File under: friendly, and straightforward copywriting.
Bek Stone, veteran product and design director. People first and always.

File under: Copywriting that connects with people.
A tool for honest, transparent communication.


File under: Copywriting that connects with people.
Stories from freelancers, influencers, nomads, streamers, bloggers and vloggers about how they got their start.


File under: Informative and helpful copywriting.
An advanced travel app for the most advanced travelers.


File under: Informative and helpful copywriting.
A productivity app based on the Eisenhower matrix, a proven time management technique.

File under: friendly, and straightforward copywriting.
A Slack bot that donates money to charity when you curse.

File under: friendly, and straightforward copywriting.
Find cool and unusual gifts for any occasion at UncommonGoods.

File under: Informative-yet-kinda funny copywriting.
ModCloth is the fun, friendly spot for style and decor that's as expressive and unique as you are!

File under: Copywriting that connects with people.
Take control of your job search with Huntr. Save jobs from any website and view them anytime in your Huntr dashboard.

File under: Informative and helpful copywriting.
The new Toggl iOS app helps you track all of your time and keep it safe when you're on the go.

File under: Informative and helpful copywriting.
Flick The Bean is a specialty Cold Brew carefully crafted over a 60 hour period.

File under: Informative-yet-kinda funny copywriting.
Australian hat label. Unisex hats designed for the road. 1 Hat Sold = 10 Trees Planted.

File under: friendly, and straightforward copywriting.
Make a living from your passion by selling memberships, online courses, and digital downloads to your audience.

File under: friendly, and straightforward copywriting.
Empowering people with OCD and intrusive thoughts to get on the proper path to treatment through education, community support and healthy living.

File under: Tell it like it is copywriting.
The World's most comfortable shoes.

File under: friendly, and straightforward copywriting.
Silence embarrassing notifications while screen sharing.

File under: Tell it like it is copywriting.
Teambit helps teams create high performing cultures by making feedback a daily habit.

File under: friendly, and straightforward copywriting.
A travel guide to the 30 best places to get intimate around the World.

File under: Clever copywriting.

Clara is your human-in-the-loop assistant who schedules meetings.

File under: Informative and helpful copywriting.
Lusha is the easiest way to find email addresses & phone numbers from anywhere on the web, with just one click.

File under: Informative and helpful copywriting.
Colorful thoughts on copywriting.
Plus loads of helpful resources and interesting stories. Delivered to your inbox every Monday.
P.S. By clicking the button "Send me the magic emails" you consent to receive our weekly newsletter and (occasionally) promotional emails about our products and services.
Customer service software the way you dreamed it could be.

File under: Informative and helpful copywriting.
An independent microbrewery in the heart of downtown Springfield, Missouri, USA.

File under: Informative-yet-kinda funny copywriting.

A meditation app for people who can't sit still for long .

File under: Informative and helpful copywriting.
Austin Eastciders has a simple, ambitious goal: to turn everyone into cider fans.

File under: Brands that totally get copywriting.
See Now is a campaign to end avoidable blindness.

File under: Tell it like it is copywriting.
The AI personal assistant and virtual personal assistant app for your busy life.

File under: friendly, and straightforward copywriting.
Sophisticated financial advice, without the hassle or the high fees.

File under: Brands that totally get copywriting.
Krit helps non-technical founders build incredible products.

File under: Informative and helpful copywriting.
The CMS that lets you build sites your way, whatever that is.

File under: friendly, and straightforward copywriting.
Cut through the noise and have a creative community at your fingertips.

File under: friendly, and straightforward copywriting.
An air filter obsessed with destroying pollutants.

File under: Tell it like it is copywriting.
A friendly Content Management System for static sites.

File under: friendly, and straightforward copywriting.
A new way to fly. Book your flight instantly and pay for it over monthly installments.

File under: Tell it like it is copywriting.
Once upon a time, failed payments were treated as an afterthought.

File under: Brands that totally get copywriting.
A new, intimate conference that examines how creators make a living through the internet.

File under: friendly, and straightforward copywriting.
Copywriting matters - more than you think. Read The Nishi Copywriting Manifesto
Specialty food for eating and entertaining.

File under: Informative-yet-kinda funny copywriting.
America's number one Greek Yogurt made the right way with only natural ingredients and sweeteners.

File under: friendly, and straightforward copywriting.
A seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies.

File under: friendly, and straightforward copywriting.
Colorful thoughts on copywriting. Plus loads of helpful resources and interesting stories. Delivered to your inbox every Monday.
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What they're saying about Nishi
Founder of Word And Mouth
If you love websites valuing amazing writing, you'll have this one bookmarked. Brilliantly inspirational, inspiringly brilliant.
Freelance Social Media Specialist at Keri Social
'Inspiring the internet to suck less, one website at a time.' Lots of love for this brilliant little website which features some of the best web copy around.
Product Designer at Degreed
Good inspiration for your copy. Keep it simple, but more importantly: write for humans.
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