Nobody reads websites. People read what interests them. Sometimes it's a website.
Showcasing and celebrating websites that nail copywriting. Or by other words, websites that talk like a human, not like a weird corporate robot. Brought to you by Teardwn

Website of the day
Sketchbook Skool
Learn how to draw online from top instructors.

File under: friendly, and straightforward copywriting.




Editor's Picks
Sunday takes the guesswork out of buying a mattress in India. Because you don't need 50 different choices.

File under: friendly, and straightforward copywriting.




Vegan CBD gummies from USA hemp. Legal in all 50 states. Non-psychoactive ( no "high").

File under: Copywriting that connects with people.




Link building service that actually improves rankings.

File under: friendly, and straightforward copywriting.



Discover workouts worth trying.

File under: friendly, and straightforward copywriting.



Dream craft beer jobs for true beer lovers.

File under: Copywriting that connects with people.



A creative agency that takes care of health & wellness brands.

File under: friendly, and straightforward copywriting.



A Travel Guide For Untourists.

File under: friendly, and straightforward copywriting.



Learn how to make a difference for women like Cleo, the housekeeper at the center of the film Roma.

File under: Informative and helpful copywriting.



Whole Food Protein Bars with Real Ingredients.

File under: friendly, and straightforward copywriting.



Soundproof Phone Booths For The Open Office.

File under: Informative and helpful copywriting.



The taste of the South. Bourbon barrel aged hot sauce.

File under: friendly, and straightforward copywriting.



Introducing a collection of ethical, lab-grown diamond rings that live up to the moment. Handcrafted in NYC.

File under: friendly, and straightforward copywriting.



A membership community designed to help independent creatives like you earn more so you can live more.

File under: friendly, and straightforward copywriting.



3,600 icons with personality.

File under: friendly, and straightforward copywriting.



Death to the Stock Photo is a unique stock photo resource for creatives looking to stand out.

File under: Copywriting that connects with people.



Crafting the finest beers from a brewery in Currumbin Valley, Australia.

File under: Copywriting that connects with people.



Simple writing for complex products. Jon Evans, London-based tech copywriter.

File under: Informative and helpful copywriting.



50 curated paint colors. Painless process. High quality supplies. All shipped to your door. Free shipping on orders over $50.

File under: friendly, and straightforward copywriting.



A sparkling water infused with CBD and adaptogens for balance and clarity

File under: friendly, and straightforward copywriting.



Unique organic baby food blends that are developed for each stage of your little one's life.

File under: friendly, and straightforward copywriting.



Comfortable clothes for wearing at home.

File under: friendly, and straightforward copywriting.



A design library to get you 10x better organized.

File under: friendly, and straightforward copywriting.



Hemingway App makes your writing bold and clear.

File under: Informative and helpful copywriting.



Branding: Made Personal. It's time to stand out (and stay out). Because you are the face of your brand.

File under: friendly, and straightforward copywriting.



Anywhr books your flights and accommodation so you can focus on creating authentic travel experiences at destinations explored by travelers, not tourists.

File under: friendly, and straightforward copywriting.



Email marketing, ads, landing pages, and automation tools to grow your business on your terms.

File under: friendly, and straightforward copywriting.



Get a professionally designed logo to stand out from the crowd. Work with Canadian designers. $100 for a custom, unique-to-you logo.

File under: friendly, and straightforward copywriting.



Vermont based artisanal potters offer unique one-of-a-kind handmade pottery, décor, candles, lotions, bakeware, gifts and more.

File under: friendly, and straightforward copywriting.



A high limit, low interest rate, no-fee Visa credit card designed to help you manage money and start building credit, even if you have no credit.

File under: friendly, and straightforward copywriting.



A friendly, easily distracted bot designed to keep you company when you just can't fall asleep.

File under: friendly, and straightforward copywriting.



Starry delivers lightning-fast, incredibly reliable, awesome internet service with no gimmicks. Just high speed Internet for only $50 a month. All in.

File under: friendly, and straightforward copywriting.



The most clever, comfortable sofa designed for your ever-changing life and living room.

File under: friendly, and straightforward copywriting.



A better way to create design briefs.

File under: friendly, and straightforward copywriting.



Breather creates modern workspaces you can keep for hours, days or months — all to yourself.

File under: friendly, and straightforward copywriting.



A sneaky 5% – 10% wider adaption of the popular Times New Roman typeface to help reduce your word count (and effort) on page-count deadlines.

File under: friendly, and straightforward copywriting.



10x Faster Collaboration For Designers & Copywriters.

File under: friendly, and straightforward copywriting.



Hipo helps disruptive startups and small businesses create meaningful products and services.

File under: friendly, and straightforward copywriting.



A website, petition and documentary that fights for Europe's last wild rivers.

File under: Informative and helpful copywriting.



Organic, plant-based protein products that support a healthy, happy lifestyle.

File under: friendly, and straightforward copywriting.



Custom clothing, made-to-order.

File under: Copywriting that connects with people.



The top trending styles from your feed to your door. 2 drops every week. All under $100.

File under: Copywriting that connects with people.





Book documenting modernist New Zealand homes by Mary Gaudin

File under: Copywriting that connects with people.




Learn to build robots: Build your very own Mars rover at home !

File under: Informative and helpful copywriting.



Hims is a one-stop shop for men's wellness and personal care providing medical grade solutions for men's hair loss, ED, skin care, and more.

File under: friendly, and straightforward copywriting.



Your garden center online. Easy-care plants delivered to your door, anywhere in the USA. Indoor houseplants and locally-made pots.

File under: friendly, and straightforward copywriting.



Simple one-page plant website with a ton of animations showing off what Webflow can do. Each of the eleven plants is paired with a typeface to express its leafy personality.

File under: friendly, and straightforward copywriting.



Going on vacation and need to let the world know you'll be away? Enter Corona's WOOOHOOO, a digital platform that lets you create animated Out Of Office messages for email and social.

File under: Funny copywriting.



Find cabin rentals and vacation rentals in the NYC, Boston, and Washington DC areas.

File under: friendly, and straightforward copywriting.



Lumin is a simplified tablet + app that helps your elderly loved ones keep in touch with family, friends or carers - through video, text, calling and photo sharing.

File under: Copywriting that connects with people.



Product design studio from sunny London. Kickpush specializes in UI, UX & Branding for mobile, web and VR.

File under: friendly, and straightforward copywriting.



The Nue Co makes supplements from organic foods. Every ingredient is active, every nutrient is absorbed.

File under: friendly, and straightforward copywriting.



Norn gives travelers a sense of home & locals a sense of away.

File under: friendly, and straightforward copywriting.



The Green Conspiracy isn't just a planner; it's a journal, a notebook, and your new step-by-step guidebook to inspire you to grow your own delicious, edible plants in your apartment.

File under: friendly, and straightforward copywriting.



AUrate aspires to break the rules of the status quo and infuse substance into the world of jewelry, both in terms of materials and meaning.

File under: Copywriting that connects with people.



We all get a little overwhelmed from time to time. Care Cards is a set of helpful little tips to keep you on top of your mental well-being.

File under: friendly, and straightforward copywriting.



Emergence is a venture capital firm that invests in early and growth-stage enterprise cloud visionaries.

File under: friendly, and straightforward copywriting.



Hear stories from real LGBT couples and how their lives are affected in states where it's still legal to discriminate.

File under: Informative and helpful copywriting.



Skill up and stand out. Discover how learning to code can impact your career and learn exactly where to start.

File under: friendly, and straightforward copywriting.